About me

Hello 👋

I'm Minal, a Product Designer and UX researcher leading design at Haddad, currently doing my MS HCI at the University of Siegen in Germany.

I studied psychology to figure out people. Turns out design is the same thing, just with more sticky notes.

Minal Minal
02 — Focus

What I care about.

the things that actually matter to me ✨

🧩

Complexity → Clarity

Structural problems, not just visual ones. Turn the tangled into the obvious.

🎯

Decision-first design

Help people understand what matters and what to do next. Choices made easy.

🌿

Calm in the chaos

Busy dashboards, noisy tools — make them easier to carry. Less stress, more flow.

🤝

Design for everyone

Accessibility is a foundation, not a feature. Good design includes by default.

03 — Thinking

The way I think.

two mental models I keep coming back to ✦

01

Mental Model

Attention → Decision → Action

👁️
Attention
Notice the right thing first
🧠
Decision
Understand what to do
⚡
Action
Move forward confidently

People need to notice the right thing before they can act on it. My job is to make that happen.

02

Mental Model

Confusion → Structure → Clarity

🌀
Confusion
Where every project starts
📐
Structure
Finding the bones of it
✨
Clarity
A calmer path through

Most of my work starts with scattered information and ends with a calmer, clearer path.

04 — Experience

Across 10+ platforms.

10+ product
platforms
Enterprise
Internal tools Service platforms Loyalty products
Consumer
Marketplaces Mobile apps User requests
Data & Ops
Dashboards Sample tracking Production flows
Creative
Design systems Photo studio tools Product info
05 — Tools

My Toolbox.

Design

Figma, Miro, Balsamiq, Adobe XD, Axure RP, InVision, Framer

Research

User Interviews, Usability Testing, Card Sorting, Journey Mapping, Personas, Think-Aloud Protocol, Survey Design

HCI Methods

Task Analysis, Cognitive Walkthrough, Contextual Inquiry, Information Architecture, A/B Testing, Heuristic Evaluation, SPSS

Design Practice

Interaction Design, Wireframing, Prototyping, Design Systems, Responsive Design, Accessibility

Technical

Python (basic), HTML/CSS, ACM Digital Library, Qualitative & Quantitative Analysis, Research Report Writing

Collaboration

Agile, Scrum, JIRA, Confluence, Notion, Trello, Cross-functional teamwork, Stakeholder communication

AI Tools

ChatGPT, Claude, Gemini, Copilot, Midjourney, Bolt.ai, v0

Languages

English (C1), Urdu (Native), German (A2)

05 — Outside the Screen

Outside the screen.

Photography keeps me close to composition, light, and scale. I notice things — and that shows up in how I design.

Hunza

where the air is thin and thoughts are clear

Old city

old streets, new light

Clock tower

time standing still

Sunset

every sunset is different

Dusk

twilight, always

06 — Community

Minimo.

Community initiative

Outside my design work, I'm part of Minimo — a community initiative focused on mental health awareness and anti-bullying programs. We run sessions in schools and community spaces across Lahore.

Building things that help people isn't just a design problem for me — it shows up here too.

Mental health Community Anti-bullying Education
Minimo Community
Minimo Community Awareness Project Mental health · Anti-bullying · Education
07 — Personality

A few things that are very me.

🎨
Painting
Acrylics at night
📷
Photography
Mountains, light, scale
🧠
Psychology
Still my lens
🧩
Complex systems
Messier the better
🎧
Lo-fi always on
Focus fuel
📝
Messy notes
Paper first, always
🌿
Calm interfaces
08 — Now

Currently
exploring.

What I'm reading, thinking about, and building toward.

01Human–Computer Interaction
02Behavioral design
03Information architecture
04Internal tools & design systems
05Human-centered AI
06Accessibility